We have shaped our approach to competition around the benefits for consumers, which includes better value, genuine choice, quality products and services, and useful innovation in financial services.
The balance we have to strike is in ensuring that only those firms that are able to meet certain requirements are authorised, while also not imposing excessive regulatory barriers that may then restrict new entrants and thereby inhibit competition, diversity and choice in the market.
We use market studies as a tool to analyse the effectiveness of competition in the markets we regulate, closely examining particular markets to explore any concerns we have. Find out more on how we carry out market studies.
Where we find problems we can intervene, for example through making rules or guidance, or using our enforcement powers.
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