Find out what’s changed for UK and EEA firms now that the transition period has ended.
On this page 
The Electronic Commerce Directive (ECD) is a piece of EU legislation that provided an exclusion from host state regulation for on-line activities provided from one EEA state to a person in another EEA state.
In the UK, the relevant provisions that transposed this exclusion were:
- Article 72A of the Financial Services and Markets Act (Regulated Activity) Order 2001[1], and
- Article 20B of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005[2]
- as well as some elements of the Electronic Commerce Directive (Financial Services and Markets) Regulations 2002[3]
These provisions are no longer applicable as the exclusion fell away at the end of the transition period on 31 December 2020.
What this means for UK firms
The ability for UK firms to continue to service EEA customers using the ECD exclusion has ended.
If you were relying on the exclusion to do business in the EEA before the end of the transition period, you should have made alternative arrangements to continue, in consultation with the relevant EEA regulator.
In all circumstances, firms should continue to provide timely and fair, clear and not-misleading information to their customers.
What this means for EEA firms
Now that the ECD exclusion has fallen away, EEA-based firms can no longer use to it to exempt themselves from UK regulation, or from the UK Financial Promotion restrictions, or both, when providing online-only services into the UK market. EEA-based firms affected by this change should have addressed any impacts to their business models, their marketing or both before the end of the transition period.
If your firm wishes to provide new regulated financial services business on-line into the UK, you need to consider whether you require UK authorisation. For more information, see our pages on authorisation[5].
Firms wishing only to wind down their existing regulated financial services business that fell within the exclusion, that was entered into before the end of the transition period, are able to do so under the provisions in Part 4 of the Electronic Commerce and Solvency 2 (Amendment etc) (EU Exit) Regulations 2019[6].
If your firm is using these provisions to wind down existing regulated financial services business in the UK you should notify us in line with our direction[7] by completing a notification form[8] and emailing it to [email protected] as soon as reasonably practicable.
There will be no fee for firms making such a notification. We will display the names of notifying firms on this page.
The end of our use of the TTP
To prepare for the end of the transition period, we onshored, and where necessary adapted, EU legislation to ensure it was workable in a UK-only context. Some requirements on firms and other regulated persons changed at the end of the transition period on 31 December 2020.
To give firms time to adapt to their new requirements and avoid disruption, the Treasury gave UK financial regulators the power to make transitional provisions to financial services legislation for a temporary period. This was known as the Temporary Transitional Power (TTP)[9].
Our use of the TTP has ended and firms must fully comply with UK onshored regulatory obligations. The TTP as laid out in Treasury legislation expires on 31 December 2022. However, in line with agreed timescales we stopped using the power on 31 March 2022, except in relation to the Share Trading Obligation (STO) and the Derivative Trading Obligation (DTO).
Following Treasury legislation[10], the period during which the STO and DTO TTP Directions may continue to apply has been extended to 31 December 2024.
We continue to monitor market and regulatory developments and will review our approach if necessary.
Contact us
If you have any questions, please contact us[11].