Information on the FCA's search advertising spend - April 2020


Reference Case Number: FOI7161

Freedom of Information: Right to know request:

In a Treasury Committee evidence session on March 4th, Andrew Bailey said the FCA was currently having to pay for its own adverts to appear on Google to counteract fraudulent and misleading financial services adverts online. Please could you detail how much has been spent on these adverts by the FCA, since the regulator began using this tactic. Please could you also provide a cost breakdown in years, since the FCA began paying for the adverts.

FCA response:

Please refer to supporting document

Supporting document

FOI7161 response