Financial Lives 2022 survey - Key findings from the May 2022 survey: Executive summary

Financial Lives Published: 26/07/2023 Last updated: 26/07/2023
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The Executive summary provides a brief overview of the findings from the main report.

1. Introduction

As a consumer-focused and data-led regulator, it is vital that we understand the realities of consumers’ changing financial lives. Financial Lives, our flagship survey of UK consumers, provides nationally representative data about consumers’ attitudes towards managing their money, the financial products they have and their experiences of engaging with financial services firms. The survey helps us identify harm and respond to it. We use it to help track and monitor consumer experiences, and we make the data available for others interested in helping drive improvements in consumer outcomes.

The survey takes place approximately every 2 years and is designed to provide longer-term trend data. Our third Financial Lives survey was conducted largely in May 2022. In this report, we compare the results with those from 2 previous surveys in 2020 and 2017. We also draw on a short survey conducted in January 2023 that focused on the impacts of the rising cost of living on people around the UK.

This executive summary is in 3 parts:

  • first, we show the detrimental impact of the rising cost of living on consumers’ finances
     
  • against this backdrop, we explain the importance of the Consumer Duty and explore some of the Financial Lives results that are relevant to the outcomes it seeks to achieve
     
  • finally, we look at how the wider market has evolved since our earlier Financial Lives surveys and changing trends in product holdings, access, use of digital services, trust, fraud and scams, and vulnerability

2. Low financial resilience and the rising cost of living

2.1. The impact of the rising cost of living on consumers’ finances

Our survey data tracked the impacts of the rising cost of living between May 2022 and January 2023. In January 2023 nearly 9 out of 10 adults had cut back on spending over the previous 6 months. Most people had seen their financial situation worsen, and over a third were finding it impossible or difficult to cope financially.

 

In May 2022, 12.9 million UK adults had low financial resilience. Adults are described as having low financial resilience if they are in financial difficulty because they have missed paying domestic bills or credit commitments in 3 or more of the previous 6 months; because they could quickly find themselves in difficulty as they are heavily burdened by their existing commitments, or because they have very limited savings.

The rising cost of living in 2022 had a significant financial impact on the financial lives of many adults in the UK, as Figure ES.1 highlights. For example, the proportion of adults in financial difficulty went up from 8% (4.2m) in May 2022 to 11% (5.6m) in January 2023. The number of adults finding it a heavy burden to pay these bills also increased – from 15% (7.8m) in May 2022 to 21% (10.9m) in January 2023. 

This also means that, in total, those in financial difficulty and/or finding it a heavy burden to pay their bills went up from 18% (9.6m) to 24% (12.8m) over the same period. 

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Data table

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Base: All UK adults (2022: 19,145/ Jan-23: 5,286) 
Question: K2. In the last 6 months, have you fallen behind on, or missed, any payments for credit commitments or domestic bills for any 3 or more months? These 3 months don’t necessarily have to be consecutive months. /K1 (Rebased). To what extent do you feel that keeping up with your domestic bills and credit commitments is a burden? /K1K2sum (Rebased). MaPS over-indebted algorithm 
Note: Results for ‘heavy burden’ exclude ‘don’t know’ responses (5%/3%), results for ‘either of these’ exclude ‘don’t know’ responses (2%/0%)

Other results showing that the financial circumstances of adults around the UK worsened in the 6 months to January 2023 include:

  • 77% (40.9m) of UK adults felt that the burden of keeping up with their domestic bills and credit commitments had increased
     
  • 70% (37.1m) had seen their financial situation worsen
     
  • 71% (36.9m) either had no disposable income (15%) or had seen their disposable income decrease (56%)
     
  • 29% (15.3m) had seen their unsecured debt increase
     
  • 29% of adults with a mortgage in May 2022 and 34% of those renting in May 2022 had experienced payment increases – in total, therefore, 18% (9.6m) of UK adults had had mortgage or rent payment increases

We asked adults, after they had reflected on their financial situation overall, how they were coping financially. Over a third (36% or 18.9m) were not coping: 3% were not coping financially at all; 11% were finding it very difficult to cope, and 22% were finding it quite difficult to cope. Those struggling most included the unemployed, those in low-income households, adults from minority ethnic groups and renters.

2.2. Using savings and investments to live on

In the 6 months to January 2023, almost 6 in 10 (57%) UK adults had dipped into savings and investments, including pension savings, or they had stopped saving.

 

In the 6 months to January 2023, more than half (56%) of UK adults had stopped saving or investing, had reduced how much they were saving or had used their savings to meet their daily expenses, due to the rising cost of living. This equates to 29.4 million people.

In May 2022, slightly less than half (46%) of all UK adults were making pension contributions or their employer was contributing on their behalf.  However, in January 2023, 6% of these adults reported that they had either stopped contributing entirely or had reduced their contributions in the past 6 months, attributing this to the rising cost of living. This amounts to 3% of all UK adults, or 1.5 million individuals.

We asked adults aged 55+, who had a DC pension in accumulation in May 2022, whether they had fully encashed their pension, or taken out a lump sum, to cover day-to-day expenses due to the rising cost of living in the 6 months to January 2023. Six percent had done so, equating to 1% of UK adults or 0.3 million people.

2.3. Cancelling general insurance and protection policies to save money

In the 6 months to January 2023, 3.6 million UK adults cancelled at least one general insurance or protection policy – specifically due to the rising cost of living.

 

In the 6 months to January 2023, 1 in 8 adults (13% or 6.2m) who had held insurance or protection policies in May 2022 cancelled at least one of their policies (8% or 3.6m) and/or reduced the level of cover on at least one of their policies (7% or 3.1m), specifically to save money due to the rising cost of living.  

Compared with the national average of 13%, unemployed adults were 3 times (39%) as likely to cancel or reduce the level of cover on a policy. More women (15%) did so than men (12%). More renters (17%) did so than those who owned their home outright (9%). Those adults with a household income of less than £15,000 a year (19%) were twice as likely to do so as those with £50,000+ (10%). 

The most-commonly cancelled general insurance policies were mobile phone insurance (cancelled by 27% of those who cancelled a policy in the 6 months to January 2023), pet insurance (25%), gadget insurance (21%) and extended warranty (20%).

2.4. A significant toll on mental wellbeing

54% of UK adults reported in January 2023 feeling increased levels of anxiety or stress due to the cost of living – this rose to 86% of those who were not coping financially or were finding it very or quite difficult to cope.

 

More than half of all UK adults (54%) – equivalent to 28.4 million people – reported feeling increased levels of anxiety or stress due to the cost of living. Just under 3 in 10 (28%) reported losing sleep because of money worries; nearly a quarter (24%) reported suffering with their mental health, and 15% had had relationship problems because of their money worries.

Those not coping financially at all or finding it very or quite difficult to cope reported the worst results:  86% had increased levels of anxiety or stress due to the cost of living; 63% were losing sleep because of money worries; 53% were suffering with their mental health, and 33% had had relationship problems because of their money worries.

Those not coping financially were also more than twice as likely as the UK average to put off dealing with financial matters, for example by ignoring warning letters or not opening correspondence (24% vs. 10% of all UK adults); to be less productive at work or to have had to take time off due to money worries (17% vs. 8%); and to have avoided speaking to their lenders about their finances or debts (17% vs. 7%).

3. Consumer Duty

In the context of the rising cost of living and the impact it has had, the Consumer Duty is a key tool for securing good consumer outcomes as firms must act to deliver them.

Our Consumer Duty sets higher and clearer standards of consumer protection across financial services and requires firms to put their customers’ needs first. Firms must act in good faith, avoid causing foreseeable harm, and enable and support customers to pursue their financial objectives. The Duty means consumers should receive communications they can understand, products and services that meet their needs and offer fair value, and that they get the customer support they need, when they need it.  

For the 2022 survey we added new questions to provide insights into how effectively firms were already meeting the requirements of the Consumer Duty before it comes into force in July 2023. 

3.1. Customer support

In the 12 months to May 2022, 84% of those who used customer support services in the last 12 months agreed that it helped them achieve what they wanted to do, but 16% said it did not help at all. Adults with one or more characteristics of vulnerability were more likely to report that customer support services did not help them at all.

 

Around half (53%) of adults said they did not use customer support services in the last 12 months. Of those who did, 84% agreed that it helped them achieve what they wanted to do – as Figure ES.2 shows.

Adults with one or more characteristics of vulnerability were more likely to report that customer support services did not help them at all to achieve what they wanted to do. For example, 20% of those with low financial resilience and 20% of those with low capability reported that provider communications did not help at all, compared with 12% of those with no characteristics of vulnerability.

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Data table

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Base: All UK adults who hold any financial products (2022: 2,909) excluding ‘don’t know’ (12%) and ‘Not dealt with any customer services in the last 12 months’ (53%) responses

Question: CD14 (Rebased). Thinking about all times you have dealt with your financial service providers’ customer services in the last 12 months, to what extent did support from customer services help you to achieve what you wanted to do? For example, this could include things like making general enquiries, raising a complaint, being able to switch or exit from your product, or trying to resolve a problem.

Not all adults were able to contact their provider or get the support they needed. In the 12 months to May 2022, 14% of adults who held one or more financial products – or 7.4 million people – unsuccessfully attempted to contact one or more of their financial services providers. 7% (3.6 million) were able to contact one of their financial services providers but could not get the information or support they wanted. 

Many of the problems experienced by consumers relate to customer services, such as poor customer service, IT system failures or service disruption, sales pressure, provider making errors or not following instructions, delays when making changes to an account or when arranging an account, or having unsuitable channels to contact the provider. Retail investment product holders were the most likely to report problems about customer service (11% or 2.2m), followed by those with a day-to-day account (10% or 5.2m) and those with consumer credit regulated agreements (10% or 4.1m).

3.2. Products and services that meet consumers’ needs and offer fair value

Whilst over two-thirds (68%) of adults said they always or usually shop around for insurance products, far fewer (44%) reported doing the same for other financial products. When they shopped around, most found comparing products straightforward.

 

Shopping around for financial services products can help consumers ensure they are getting the best deal or most appropriate product for their circumstances. Over two-thirds (68%) of adults said they always or usually shop around for insurance products. Far fewer (44%) reported doing the same for other financial products, such as current accounts, savings accounts and ISAs.

We asked consumers, who had shopped around before taking out their product in the last 3 years (or in the last 4 years for annuities and income drawdown), how easy or difficult it was to compare products from different providers. Most found comparing products straightforward. Shopping around for pet insurance got the highest score: 94% found this easy – 38% said very easy, and 56% said fairly easy. Ratings were lowest for annuities and income drawdown. Shopping around for income drawdown got the lowest scores: 68% found this easy – 20% said very easy, and 48% said fairly easy.

The Consumer Duty is also designed to tackle products and services that do not achieve fair value outcomes for consumers. In May 2022, 10% of UK adults reported having been offered in the previous 2 years a financial product or service by a provider at a price, or with terms and conditions, they felt were completely unreasonable. We also asked product holders to tell us whether, in the previous year, they had had a problem related to fees and costs they felt were not reasonable. Retail investment consumers were the most likely to report unreasonable fees and costs about any of their products (4% did so), followed by those with consumer credit regulated agreements (3%), and by general insurance or protection policy consumers (2%).

3.3. Communications consumers find helpful and can understand

For 4.9 million adults who had used provider communications to make a decision in the year to May 2022 the communications did not help at all. This was particularly the case for consumers with characteristics of vulnerability.

 

Good communications from and with financial services providers are important to help consumers make informed and timely decisions about their financial products. Just over half (51%) of adults said they did not receive any communication in the 12 months to May 2022 to help them make a decision.

Figure ES.3 shows that among the people who had used provider communications to help them make a decision in the year to May 2022, most (73%) found doing so helped. This equates to 13.4 million people. However, the survey shows that for just over a quarter (27%) of adults who had used provider communications to help them make a decision in the 12 months to May 2022 the communications did not help at all. This equates to 4.9 million people. 

Chart

Data table

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Base: All UK adults who hold any financial products (2022: 2,909) excluding ‘don’t know’ (14%) and ‘not applicable – not received any communications to help me make a decision in the last 12 months’ (51%) responses 

Question: CD13 (Rebased). In the last 12 months, to what extent have communications from financial service providers helped you make informed decisions?

Adults with one or more characteristics of vulnerability who had used provider communications to help them make a decision were more likely to report that it did not help (32%), compared with those with no characteristics of vulnerability (19%). This rose to 40% of those with low financial resilience and to 37% of those with low capability.

Over the same period, the 12 months to May 2022, 4.3 million people received information from their provider that they could not understand, was not what was needed or was not timely.

The Consumer Duty places the onus on firms to provide communications that meet the needs of their customers.