Report a financial promotion

First published: 15/04/2016 Last updated: 20/03/2023

Complete our form to report a financial promotion or advert that you think is misleading, unfair or unclear.

A financial advert or promotion may be unclear or misleading for many reasons. For example, if important information only appears in the small print, or if it sets unrealistic expectations.

If you’ve come across a misleading financial advert, please report it to us using the form below. Include as much information as possible to help us in our investigation.

While we consider every report that’s sent to us, we can’t share details of any action we take. We also can’t resolve individual disputes you have with a firm. If you’re unhappy with a financial product or service, find out how to complain.

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Where did you see the financial advert?
Select all those that apply
Is the advert from an authorised firm or individual, or connected to an authorised firm?
You can check our Financial Services Register to make sure a firm or individual is authorised.

We can only look into misleading adverts connected to authorised firms. ​If you can’t find the firm on the FS Register, call us on 0800 111 6768 or use our contact form to report a scam or unauthorised firm.

What type of financial product does the advert relate to?
Upload requirements

Examples: TV or radio? Please give the time and date of the broadcast. Poster? Give the date you saw it. Newspaper or magazine? Give the publication date. By post or email or on a website? Give the relevant dates (eg when you received it or when you saw it online).

Examples: TV or radio? Please give the station name. Poster? Give the street and town where you saw it, as well as the store or branch, if applicable. Newspaper or magazine? Give the title and page number. Website? Give the web address. Social media? Give details of the specific media where you saw it.